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    BTC Booths voted rental company of the year

    Booths Hire

    BTC Booths Hire has been voted rental company of the year by its peers in the Australian hire and rental industry.

    The company, which has outlets in Sydney, Melbourne and Brisbane, was announced as the multi-location rental company of the year at the Hire and Rental Industry Association (HRIA) annual conference in mid-May.

    Members of the HRIA vote for the member company they believe has offered the highest levels of service and professionalism over the past year; they are not allowed to vote for themselves.

    BTC Booths Hire offers a wide range of rental products to the civil construction and building industry from its outlets in the three eastern states of Australia.

    BTC Booths’managing director Luke Geelan said there were a number of reasons for BTC Booths being voted rental company of the year.

    "We have a strong marketing focus, and have worked hard to develop our profile in the industries we cover," he said.

    "We work hard to be very professional in our dealings with clients and the industry, we ensure our equipment is always in good order, and I think we have a good image through ensuring our sites and trucks are well presented.

    Geelan said the company also worked closely with other companies in the hire and rental industry, subhiring to many of them.

    "We have a policy of not competing with the companies we subhire to, and I think they appreciate that," he said.

    "Finally, I think the fact that we are a young and fresh company certainly helped us."

    The company started operations as Barrier Traffic Control (BTC) in 1999, with Alan Bird and Luke Geelan as directors, specialising in hiring traffic barriers and signs to contractors and road authorities.

    In mid 2001, it took over the specialist building industry hire company Booths Hire, and merged the operations to form BTC Booths Hire.

    The company's management team has many years' experience in the hire business; Alan Bird has been in it for more than 30 years, while both Luke Geelan and general manager Rafi Tchopourian have over 10 years' experience.

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