The Blum Australia stand at the recently concluded AWISA 2014 drew
visitors in droves thanks to a number of innovations on display.
The exhibition helped Austrian fittings manufacturer Blum further cement
their presence within the Australian and New Zealand woodworking and furniture
industries. Over 1200 visitors were welcomed at the Blum stand over the four
days of the AWISA Exhibition.
Blum put up two stands at the AWISA 2014. The primary stand, measuring
over 430 square metres provided visitors the opportunity to touch and
experience the next generation of Blum drawer systems, LEGRABOX pure with matt,
metallic surfaces and an elegant design, which will launch in the Australian
market in June 2015.
Visitors also experienced for the first time, a number of Blum
innovations including the prototype SERVO-DRIVE flex for easy electrical
opening and closing for fridge doors and dishwashers; and their latest wall
cabinet solution, AVENTOS HK-XS.
Demonstrations of Blum’s ideas for practical kitchens such as DYNAMIC
SPACE, along with the new online product configurator also kept the visitors
engaged at the stand.
Blum Director, Sales and Marketing David Noakes commented that the response
from visitors at AWISA 2014 exceeded their expectations at all levels with the
product innovations encouraging interaction and discussion.
The new assembly stand allowed Blum to showcase their MINIPRESS P and
BOXFIX E-T assembly devices, along with the interface capability of their
DYNALOG cabinet planning software with Homag’s CNC machine on a completely
separate stand. This provided exhibition visitors an opportunity to experience
DYNALOG and a number of devices designed specifically to support the assembly
of Blum products.
After the success of the new Brisbane venue, Blum now looks forward to preparing
for AWISA 2016 in Melbourne.
