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    Blum gets visitors’ attention at AWISA 2014

    Blum Australia

    The Blum Australia stand at the recently concluded AWISA 2014 drew visitors in droves thanks to a number of innovations on display.

    The exhibition helped Austrian fittings manufacturer Blum further cement their presence within the Australian and New Zealand woodworking and furniture industries. Over 1200 visitors were welcomed at the Blum stand over the four days of the AWISA Exhibition.

    Blum put up two stands at the AWISA 2014. The primary stand, measuring over 430 square metres provided visitors the opportunity to touch and experience the next generation of Blum drawer systems, LEGRABOX pure with matt, metallic surfaces and an elegant design, which will launch in the Australian market in June 2015.

    Visitors also experienced for the first time, a number of Blum innovations including the prototype SERVO-DRIVE flex for easy electrical opening and closing for fridge doors and dishwashers; and their latest wall cabinet solution, AVENTOS HK-XS.

    Demonstrations of Blum’s ideas for practical kitchens such as DYNAMIC SPACE, along with the new online product configurator also kept the visitors engaged at the stand.

    Blum Director, Sales and Marketing David Noakes commented that the response from visitors at AWISA 2014 exceeded their expectations at all levels with the product innovations encouraging interaction and discussion.

    The new assembly stand allowed Blum to showcase their MINIPRESS P and BOXFIX E-T assembly devices, along with the interface capability of their DYNALOG cabinet planning software with Homag’s CNC machine on a completely separate stand. This provided exhibition visitors an opportunity to experience DYNALOG and a number of devices designed specifically to support the assembly of Blum products.

    After the success of the new Brisbane venue, Blum now looks forward to preparing for AWISA 2016 in Melbourne.

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