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    Blum Design in Motion Product Launch 2010

    Blum Australia

    Blum  staff recently welcomed guests to Design in Motion, a gala event held on the 20th August 2010 to officially launch the always different, always unique TANDEMOX intivo, SERVO-DRIVE for AVENTOS and CLIP top BLUMOTION.

    Two hundred and sixty guests travelled from around Australia, Austria and New Zealand and cabinetmakers, kitchen retailers, distributors and media alike experienced the product exhibits.

    Twenty three cabinets displayed Blum’s TANDEMBOX intivo drawers and BOXCOVER design options, the magic of SERVO-DRIVE for AVENTOS and the new look CLIP top BLUMOTION.

    “I really do like the new products and will try and incorporate them into my designs where ever possible”, commented Jenny Kemp, Inavogue Kitchen Designer.

    TANDEMBOX intivo and SERVO-DRIVE for AVENTOS will be available from the 1st September 2010, with CLIP top BLUMOTION arriving in April 2011.

    At the Domain Theatre Peter Helliar, Master of Ceremonies gave an energetic comical treat and introduced Managing Director of Blum Australia, Brett Ambrose who delivered a Blum welcome.

    Blum International Product Manager, Michael Mandlburger and Blum Sales Manager responsible for Australia and New Zealand, Christian Schwerzler presented Think Design. Think Motion. Think Blum. Michael presented insights of Blum’s thoughts on product design and how TANDEMBOX intivo fits perfectly into this environment.

    “Functional kitchen hardware is first of all required to enable such construction of such furniture and secondly the design of such functional kitchen hardware also has to follow the general trends”, explained Michael. “[TANDEMBOX intivo is a] product with a real clear cut design, all the visible components perfectly fit into each other. TANDEMBOX intivo represents our latest step into the direction of striving towards a more integrated product design”.

    Christian Schwerzler was proud to announce the launch of SERVODRIVE for AVENTOS which was shown just two years ago as a concept product. Additionally he talked about Blum’s quality of motion and their endeavour towards perfecting motion.

    “All Blum products are guaranteed to last the life time of a kitchen. So we support this with testing the hardware in our own lab, with our test kitchens in the field and with international kitchen observations. This is where we get new ideas about the requirements of the kitchen user. The results of this go directly into the development of our new products”, expressed Christian.

    Guests were entertained by the extremely talented award winning Sacred Weird Little Guys. Their infectious humour and musical prowess amused the crowd with their stable of comedic songs and Blum kitchen song written to the tune of Austria’s number on critically acclaimed group The Von Trapp Family Singers.

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