A new garage door showroom, which recently opened in Prospect, Tasmania features the stringent new branding and service standards established by B&D Garage Doors and Openers for its premier dealerships.
The revamped Tasmanian garage door showroom is the first in the country to meet B&D’s requirements for display centres. B&D is currently implementing a strategy designed to improve and consolidate the presentation and performance standards of its dealer network.
The new Garage Door Solutions showroom in Prospect is the first to bear B&D Doors & Openers’ distinctive new livery. The opening was marked with an appearance by reality TV show The Block celebrities Brad and Dale, vintage cars, a radio broadcast, giveaways and a $3000 prize promotion.
B&D national sales manager John Fraser-Mifsud said that the new Garage Door Solutions showroom is the first example of the company’s new sales and branding approach.
Mr Fraser-Mifsud explains that the company has been working on the strategy for over 12 months with a key objective to ensure a coherent and consistent customer proposition. The branding is intended to make all of B&D’s new Accredited Dealer Display Centres instantly and easily recognisable.
B&D plans to roll out several more Accredited Dealerships by October. According to Mr Fraser-Mifsud, while the buildings may be of different sizes, each one will have the same look and feel regardless of where the customer sees it, ensuring a consistent experience.
As a B&D Accredited Dealer, Garage Door Solutions is certified via a regular testing regime to meet strict product knowledge and customer service standards. For a dealer to have the new branding, be B&D Accredited and have Accredited Installers, it has to meet minimum criteria. B&D also has a rigorous test in place that regularly assesses the dealership's installation and product knowledge, customer service and its presentation.
In return, B&D provides a high level of support with showroom design and marketing and promotional strategy.
Garage Door Solutions manager Paul Crisp said he was honoured that his new Display Centre was the first to bear B&D's new uniform branding.
Garage Door Solutions was officially opened by Tasmanian Treasurer Peter Gutwein. The opening, which was promoted in local media, received an unexpectedly high turnout resulting in several leads and a lot of solid business.