The 2010 Australian International Design Awards , presented by Standards Australia, is a design assessment program that recognises Australian and international design and innovation excellence.

177 products were chosen from a record of 202 entries. The 177 products have made the First Round Shortlist and will progress to the Final Round Assessment stage of the prestigious awards program. The shortlist includes a reusable coffee cup, portable ultrasound device, playground swing equipment, luxury vehicle trailer, roof guttering system and a pair of new-age skates.

Stephanie Watson, Program Director of the Australian International Design Awards explained that the shortlist features a diverse range of innovative products designed by global and local companies, international design consultancies, and entrepreneurs,”

“When judging begins in Sydney next month, experts will assess products from common kitchen appliances, through to stylish interior furniture, high-tech medical equipment including a lung function screening tool and even an oral sheep drench gun.

“The diversity of products to reach the next stage of judging demonstrates how businesses of all types are looking to design as an important differentiator in the marketplace,” she said.

Products to make the 2010 Australian International Design Awards Shortlist cover a range of categories including Consumer; Business and Technology; Medical and Scientific; Automotive and Transport; Sport and Leisure; Housing and Building; Heavy Machinery; and Architectural and Interior Products.

A multidisciplinary panel of Australian and international judges will gather in Sydney to give each entry a thorough assessment as they inspect, test, interact and pull apart each of the entries.

The assessment period is two weeks and judges will assess each product against a common set of criteria including:

  • Innovation
  • Visual and emotional appeal
  • Functionality
  • Quality of manufacturing
  • Human factors (ergonomics, semantics and safety)
  • Environmental sustainability
The winners of the 2010 Australian International Design Awards, including the 2010 Australian International Design Award of the Year, will be announced on Friday 4 June in Sydney.

Conceptual designs created by 30 industrial design university students from across Australia have also been shortlisted for the Australian Design Award – James Dyson Award, the student category of Standard Australia’s Australian International Design Awards.

The complete 2010 Australian International Design Awards shortlist can now be viewed online.