Results from the first PEFC Global Consumer Survey has revealed that the
Australian Forestry Standard (AFS) is the most trusted certification label in
the paper and wood products sector in Australia.
That consumers trust certification labels and expect companies to label
sustainably produced products is the primary message from the PEFC Global
Consumer Survey with 81% of consumers across the world wanting companies
sourcing certified material from sustainably managed forests to use
certification labels; in Australia, 76% of consumers sought certification.
Among the most trusted certification labels in the paper and wood products
sector in Australia, the AFS logo leads with 36.5%, followed by the Forest
Stewardship Council (FSC) (27.4%) and the Programme for the Endorsement of
Forest Certification PEFC (27.2%).
In terms of recognition, the AFS logo has an awareness rating of 33.3%
followed by the FSC (17.7%) and PEFC (12%).
However, the Australian wood products and paper industry will need to invest
more effort in creating better awareness about certification schemes, given
that approximately half of those surveyed in the country were unsure about
certification labels and only 19% actively looked for a certification label
before making purchasing decisions.