Atkar Group has announced a complete brand refresh to reflect the company’s ongoing growth at 70 years.
Having achieved a significant milestone in 2017 when Atkar celebrated seven decades of working with the design and construction industry, the company decided to completely refresh their brand image to reflect their continuing growth and an expanded range of products. The strategic brand refresh encompasses a new logo, a new tagline and a name update to Atkar Group.
Atkar Group serves the design and construction industry with custom acoustic and architectural linings as well as internal and external wall and ceiling systems.
Atkar Group General Manager Tom Devine explained that their brand refresh represented an opportunity to celebrate the evolution of the business and the first step in a number of new initiatives that will be introduced in the upcoming 12 months.
The brand refresh process was preceded by an extended market research and customer feedback exercise to keep Atkar informed about the demands of the fast-paced industry. According to Mr Devine, it was important for customers to be able to easily identify their core products from Atkar’s comprehensive product offering.
The new logo includes the tagline ‘Acoustic Linings | Wall & Ceiling Systems’ to enable their core audience of architects, designers, contractors and builders to quickly identify their core offering.
Following the brand refresh, Atkar now looks forward to introducing their upcoming innovative products and services to their customers.