Luxury composite stone bathware specialist Apaiser Bathware has opened a new signature showroom in Singapore.
The award-winning designer and manufacturer of luxury stone bathware, Apaiser’s first standalone showroom in Singapore and first international retail outlet is part of a global rollout strategy. Synonymous with luxury, the Melbourne based company has opened the new signature showroom on Mosque Street in the heart of Singapore’s CBD area.
Apaiser’s stone bathware collections are already well known in Singapore in a number of luxury hotels, condominiums and private residences, including Pan Pacific, PARKROYAL on Pickering, Crockford Towers at Resorts World Sentosa, The Marq and Hilltops. The brand even has a Sentosa range inspired by a luxurious resort on the island.
Apaiser has seen spectacular growth with sales revenue doubling in each of the last four years; signs for 2014 indicate growth will continue to climb above trend. This remarkable success for a small Australian manufacturer and distributor is testament not only to the unique reclaimed marble material that all Apaiser products are made of, but also the value proposition of Apaiser with its unprecedented customisation and tailoring for designers and developers.
Considered the benchmark for modern opulence in the bathroom and designed with optimum performance and durability, Apaiser’s hand-sanded and hand-finished stone composite bathware is manufactured using reclaimed sustainable ingredients, retaining the highest level of stone content in the market. The unique hand-finishing process minimises carbon output during production, ensuring low environmental impact.
Commenting on the launch of the company’s first Singapore showroom, Belinda Try, Executive Director said that the launch is the first step in Apaiser’s global rollout of dedicated showrooms. The new showroom will also allow their Singapore clients to secure Apaiser products directly for the first time.
This year will see a continuation of Apaiser’s major expansion of its luxury retail outlets with new stores slated to open in New York and London, as well as in Southern California in early 2015.