Melbourne-based immersive technology studio, PHORIA, has announced the news of the world’s first Augmented Reality (AR) Digital Twin in partnership with Willow, and commercial office developer Investa.

The Sixty Martin Place: AR Digital Twin perates within the 33-level skyscraper at Sixty Martin Place, Sydney, NSW, co-owned by the Investa Commercial Property Fund (ICPF) and Gwynvill.

Investa and Willow developed Australia’s first digital twin for operations at Sixty Martin Place, with contractor Lendlease. 

Upon building completion, Willow integrated 71,848 digital assets and other data sources with their WillowTwin™ software platform, to create a smart and tech-empowered built environment.

CEO and Co-Founder of PHORIA, Trent Clews-de Castella, says, ““Our vision for the future is one empowered by spatial data and digital twins. As data persists in our physical world, Augmented Reality gives us fast access to layers of meaningful information.” 

“This newfound spatial context informs onsite decision-making like never before, saving valuable time and resources across a variety of industries.”

National development director of Investa and project director for the Sixty Martin Place development, Shen Chiu says, “Sixty Martin Place is a project that pushed traditional boundaries and challenged the industry by integrating technology into the heart of the development brief, so it was an easy decision for Investa to participate in this endeavour.” 

“Harnessing the combined power of digital twins and Augmented Reality allows us to provide a previously unexplored user experience through an interactive 3D model of Sixty Martin Place. This ensures owners, tenants and all users who interface with the building can enjoy a superior level of service and interaction with their environment.”

The Sixty Martin Place: AR Digital Twin marks the beginning of this AR Digital Twin initiative between Willow, PHORIA and Land Surveys, as they look to expand the reach of digital twins across Australia in the future.