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    MagIQ Touch Controller by Seeley International

    Seeley International is the first Australian manufacturer to introduce a touch screen MagIQ Touch Controller for evaporative cooling products, and like Seeley International’s other industry-leading products, it has been developed and is being manufactured right here in Australia.

    The MagIQ Touch Controller is unique in the sense that it meets the needs of various users – service agents, installers and end consumers. The controller facilitates the evaporative cooler installation process, displays information for each of the fault codes as a troubleshooting guide, and facilitates the end consumer’s experience with the product, for example, by offering energy saving modes.

    Key Initiatives:

    • The MagIQ Touch Controller is the first ‘smart’ touch screen controller for evaporative cooling products in Australia. It has been designed and is currently being manufactured right here in Australia. This is due to a company policy of vertical integration and strong support of local production
    • The MagIQ Touch Controller features a ‘smart’ touch screen, similar in size to an iPhone. The practice of reaching out and touching icons on a screen comes intuitively even to those without computer skills. The self-explanatory symbols lead to an easy-to-understand menu
    • The controller’s technology is based on the same simplistic functions of other touch screens consumers are familiar with. It has intuitive user navigation, making the operating process simple. The controller facilitates the evaporative cooler installation process, displays information for each of the fault codes as a troubleshooting guide for service agents, and facilitates the end consumer’s experience with the product, by offering energy saving modes such as the built-in customisable 7 day, 4 time period program mode
    • Touch screen technology has allowed us to present the customer with a much cleaner and more intuitive interface. Features and modes are displayed and accessed in a much more transparent way
    • The technology empowers end users to look up information themselves and in some cases eliminates the need to refer to a service agent. Customers can choose to operate the cooler with a simple display mode, where advanced functionality is hidden and there is less opportunity for confusion. Existing and new advanced functionality is easily accessible to those customers who are more tech savvy
    • The controller is sophisticated, not only providing the information the user needs quickly and easily, but also boasting a sleek and modern design, that easily blends with the décor of all Australian homes
    • The controller offers great opportunities for future developments. By introducing a single communication protocol, all Seeley International products will be controlled through the MagIQ Touch controller
    • As a vertically integrated manufacturing company, focused on keeping the production of its products in Australia, Seeley International designed and constructed an electronics assembly clean room specifically for the purpose of assembling the MagIQ Touch Controller

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