The Geelong Performing Arts Centre will go through a major upgrade of its facilities next year with the $38.5 million redevelopment to provide a new experience to artists, performers, patrons and visitors.

Designed by Hassell, the proposed upgrade of the Geelong Performing Arts Centre is expected to establish its status as one of the leading venues in Victoria. The major highlight of the redevelopment is a new entrance heralded by an impressive contemporary facade, which will also improve accessibility and amenity.

Hassell Principal and Head of Design Mark Loughnan says the redevelopment is testament to Geelong leading the way in regional arts. Key components of the upgrade work will include new rehearsal facilities and dance studios as well as provision for creative industries offices.

He adds that the Geelong Performing Arts Centre, which is the only state-owned arts centre outside Melbourne, will be a landmark destination and also service the needs of the growing creative and cultural community.

Construction is scheduled to begin in mid-2017 and Stage 2 is slated for completion in late 2018.