Expert video services company Technical Direction Company is delivering
high brightness, large format 3D video projections on buildings in Sydney during
the festive Christmas period. TDC’s 3D projection mapping will transform iconic
Sydney buildings into a Christmas wonderland.
Using world-class expertise and impressive technology, TDC will ensure
the delivery of high-resolution video technology used for immersive and
engaging visual storytelling in large-scale projects for the benefit of thousands
As a video projection specialist, TDC has provided its expertise to Vivid
Sydney, Royal Australian International Navy Fleet Review Spectacular and
Sydney’s New Year’s Eve celebrations, proving their ability in lighting up
and transforming Australia’s most famous landmarks.
This Christmas will see TDC utilising over 20 of the very latest
high-brightness Barco projectors along with control using advanced 3D
media servers at several locations.
Lights of Christmas, St Mary’s
Presented by PAYCE, the 2014 edition of Lights of Christmas is being
held from 9 to 25 December 2014. TDC is partnering with AGB Events for the
fourth year in a row to bring this magical show to Sydney and the wider public
online. The largest light show in Australia during the spectacular festive
season, Lights of Christmas drew an audience of 200,000 visitors in 2013 and
was Internet streamed live across the world.
Kain Jones, Special Projects Manager at TDC explains that the massive
surface of the 75-metre high by 33-metre wide
sandstone Cathedral façade is transformed using the latest video
3D video mapping and projection of still, animated and video content. For the video
projection mapping, the TDC team works with a 3D model of the façade, pre-visualising
the entire building and accurately mapping every pixel onto the architecture of
AGB Events’ Creative Director Anthony Bastic worked with Art Director Giles
Westley to specifically create the content for the event. This year’s edition
tells the story of ‘giving’ and ‘service’ in three segments, symbolically
following the visual and metaphorical journey of a honeybee. The Twelve Days of
Christmas treats visitors to a fun and specially designed animation of the
traditional melody in vivid and moving imagery.
Video projections are accompanied by commissioned soundscape and
narrative that resonate with the ideals of the Christmas season of peace, joy
and goodwill. The Lights of Christmas event brings joy to hundreds of thousands
of Sydneysiders who gather in front of the Cathedral each year to celebrate the
season. The nightly spectacle is heralded by live choir performances from the
steps of Sydney’s grand Roman Catholic Cathedral.
Merry Go Round, MLC Centre,
Sydney’s Christmas celebrations continue at MLC Centre in Martin Place,
Sydney where TDC is delivering high-resolution projection mapping for the
curved facade of the Commercial Travellers Association Building. Merry Go Round
by Ample Projects transforms the building into a magical mechanical toy
carousel, complete with playful robots, animals and space inhabitants.
Explaining how the show pushes the transformational possibilities of
architectural video projection to its limits, Nicholas Tory, Creative Director
at Ample Projects said that the project required ultra-high resolution
projectors and design for the cylindrical architecture of the CTA building, for
which they turned to TDC to provide state-of-the-art equipment and on-site show
Michael Hassett, Managing Director at TDC comments that it is their
first Christmas projection on the compelling façade of the CTA building. TDC interpreted
the design by creating a 3D map of the building and public space, and using the
latest media server technology to map the intricate layering of the graphics to
the building with razor sharp accuracy.
The MLC Centre event runs every evening 8pm to midnight from 5 to 25
TDC has previously worked with Ample Projects on the multi-award-winning
spectacle Urban Tree Project at Vivid Sydney 2014, which won awards for
live events design at the 2014 AEAF Awards and the 2014 Australian Production
Design Guild Awards (APDG). The project was also a nominated finalist in the
2014 Australian Event Awards, and awarded a highly commended place for Concept
Design and Illustration at the 2014 Australian Production Design Guild Awards