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    TDC announces large format 3D video projections for Sydney buildings during Christmas

    Technical Direction Company

    Expert video services company Technical Direction Company is delivering high brightness, large format 3D video projections on buildings in Sydney during the festive Christmas period. TDC’s 3D projection mapping will transform iconic Sydney buildings into a Christmas wonderland.

    Using world-class expertise and impressive technology, TDC will ensure the delivery of high-resolution video technology used for immersive and engaging visual storytelling in large-scale projects for the benefit of thousands of people.

    As a video projection specialist, TDC has provided its expertise to Vivid Sydney, Royal Australian International Navy Fleet Review Spectacular and Sydney’s New Year’s Eve celebrations, proving their ability in lighting up and transforming Australia’s most famous landmarks.

    This Christmas will see TDC utilising over 20 of the very latest high-brightness Barco projectors along with control using advanced 3D media servers at several locations.

    Lights of Christmas, St Mary’s Cathedral

    Presented by PAYCE, the 2014 edition of Lights of Christmas is being held from 9 to 25 December 2014. TDC is partnering with AGB Events for the fourth year in a row to bring this magical show to Sydney and the wider public online. The largest light show in Australia during the spectacular festive season, Lights of Christmas drew an audience of 200,000 visitors in 2013 and was Internet streamed live across the world.‎

    Kain Jones, Special Projects Manager at TDC explains that the massive surface of the 75-metre high by 33-metre wide sandstone Cathedral façade is transformed using the latest video 3D video mapping and projection of still, animated and video content. For the video projection mapping, the TDC team works with a 3D model of the façade, pre-visualising the entire building and accurately mapping every pixel onto the architecture of the cathedral.

    AGB Events’ Creative Director Anthony Bastic worked with Art Director Giles Westley to specifically create the content for the event. This year’s edition tells the story of ‘giving’ and ‘service’ in three segments, symbolically following the visual and metaphorical journey of a honeybee. The Twelve Days of Christmas treats visitors to a fun and specially designed animation of the traditional melody in vivid and moving imagery.

    Video projections are accompanied by commissioned soundscape and narrative that resonate with the ideals of the Christmas season of peace, joy and goodwill. The Lights of Christmas event brings joy to hundreds of thousands of Sydneysiders who gather in front of the Cathedral each year to celebrate the season. The nightly spectacle is heralded by live choir performances from the steps of Sydney’s grand Roman Catholic Cathedral.

    Merry Go Round, MLC Centre, Martin Place

    Sydney’s Christmas celebrations continue at MLC Centre in Martin Place, Sydney where TDC is delivering high-resolution projection mapping for the curved facade of the Commercial Travellers Association Building. Merry Go Round by Ample Projects transforms the building into a magical mechanical toy carousel, complete with playful robots, animals and space inhabitants.

    Explaining how the show pushes the transformational possibilities of architectural video projection to its limits, Nicholas Tory, Creative Director at Ample Projects said that the project required ultra-high resolution projectors and design for the cylindrical architecture of the CTA building, for which they turned to TDC to provide state-of-the-art equipment and on-site show programming.

    Michael Hassett, Managing Director at TDC comments that it is their first Christmas projection on the compelling façade of the CTA building. TDC interpreted the design by creating a 3D map of the building and public space, and using the latest media server technology to map the intricate layering of the graphics to the building with razor sharp accuracy.

    The MLC Centre event runs every evening 8pm to midnight from 5 to 25 December 2014.

    TDC has previously worked with Ample Projects on the multi-award-winning spectacle Urban Tree Project at Vivid Sydney 2014, which won awards for live events design at the 2014 AEAF Awards and the 2014 Australian Production Design Guild Awards (APDG). The project was also a nominated finalist in the 2014 Australian Event Awards, and awarded a highly commended place for Concept Design and Illustration at the 2014 Australian Production Design Guild Awards (APDG).

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