Seven spectacular light installations will light up Martin Place for the very first time during this year’s Vivid Sydney.
According to Deputy Premier and Minister for Tourism and Major Events Andrew Stoner, Martin Place is one of five new Vivid Sydney precincts in 2014, together with Carriageworks, The University of Sydney, The Star and Harbour Lights.
To begin this Friday, Vivid Sydney promises to be bigger and better than ever before, with visitors now able to follow an unbroken trail of light from Circular Quay to North Sydney.
Mr Stoner said Martin Place is set to take Vivid Sydney by storm, with an amazing line-up of light installations and 3D mapped projections. He adds that expanding Vivid to areas such as Martin Place will make this year’s festival bigger than ever, and draws upon last year’s success, which saw more than 800,000 visitors attend and generate more than $20m in economic activity.
Mr Stoner comments Vivid Sydney is one of many major events supported by the NSW Government and helps achieve its goal of doubling overnight visitor expenditure by 2020. By attracting visitors to Sydney during the traditionally-quiet winter period, Vivid Sydney also provides a welcome boost to many of the city’s shops, restaurants, cafes and bars.
As part of the Vivid Sydney festival, Martin Place will be home to Colour3, a pop-up café constructed from a maze of industrial water tanks and illuminated by pixel-mapped LEDs; an interactive Digital Forest of 120 LED 3D glowing tubes with games and technology displays; Sky Flower illuminating the night sky with petals of light that dance and sway before releasing a steamy, sweet-scented haze; and the e|MERGEnce light sculpture, which uses 3D projection mixed with interactive technology and fabrication techniques to map a person’s face onto a giant head through live video captures.
The full Vivid Sydney 2014 program is available at http://vividsydney.com