Dessein Furniture has launched its 10Degrees campaign at its first concept store, an experiential brand space that showcases all-new Australian designs in furniture.

Located at 117 Therry Street, Victoria 3000, opposite the Queen Victoria Market, Dessein Furniture’s new concept store has been created in collaboration with Melbourne architecture studio, DesignOffice. The Dessein Concept Store runs until Sunday 28th December 2014.

10Degrees campaign

Launched at the concept store, the ‘10Degrees’ campaign references the moments at sunset and sunrise when the sun hovers 10 degrees above the horizon. The concept comes alive with the inspired designs of DesignOffice, which has interpreted the campaign's theme through a colour and vibrant installation that doubles as a visual merchandising display.

Dessein hosts free weekly design seminar series

Dessein is also organising a series of exciting design focused weekly seminars commencing on Monday 10th November 2014 from 9.30 till 10.30AM. The seminars will feature leading speakers from across the design industry who will share their insights over a cup of Market Lane's Coffee and pastries.

'Easy Chair' naming competition

Dessein is also running an exciting competition to name a new 'Easy Chair' designed by award winning Australian designer Jon Goulder. The winner will take home a handmade and signed all-Oak version of this Easy Chair. The competition closes on 20th December. For a chance to win this beautiful piece, visit the Concept Store page on Dessein’s website to sign up.

Five exciting new designs

Dessein announces a range of new products including Adam Goodrum’s elegant high and low stools, and a four-seater dining table as part of the Parawood Range, catering for compact urban living as well as any hospitality application such as casual cafe settings, formal restaurant and bar environments; Justin Hutchinson's three-seater cafe table for hospitality and home settings, rounding off his Flow coffee and dining tables; and a stunning limited edition Easy Chair by Jon Goulder, available in Oak, Oak with fabric upholstery, and Walnut with leather upholstery.