Dessein Furniture has launched its 10Degrees campaign at its first concept
store, an experiential brand space that showcases all-new Australian designs in
Located at 117 Therry Street, Victoria 3000, opposite the Queen Victoria
Market, Dessein Furniture’s new concept store has been created in collaboration
with Melbourne architecture studio, DesignOffice. The Dessein Concept Store
runs until Sunday 28th December 2014.
Launched at the concept store, the ‘10Degrees’ campaign references the
moments at sunset and sunrise when the sun hovers 10 degrees above the horizon.
The concept comes alive with the inspired designs of DesignOffice, which has
interpreted the campaign's theme through a colour and vibrant installation that
doubles as a visual merchandising display.
Dessein hosts free weekly design
Dessein is also organising a series of exciting design focused weekly seminars
commencing on Monday 10th November 2014 from 9.30 till 10.30AM. The seminars
will feature leading speakers from across the design industry who will share
their insights over a cup of Market Lane's Coffee and pastries.
'Easy Chair' naming competition
Dessein is also running an exciting competition to name a new 'Easy
Chair' designed by award winning Australian designer Jon Goulder. The winner will
take home a handmade and signed all-Oak version of this Easy Chair. The competition
closes on 20th December. For a chance to win this beautiful piece, visit the Concept
Store page on Dessein’s website to sign up.
Five exciting new designs
Dessein announces a range of new products including Adam Goodrum’s
elegant high and low stools, and a four-seater dining table as part of the
Parawood Range, catering for compact urban living as well as any hospitality
application such as casual cafe settings, formal restaurant and bar
environments; Justin Hutchinson's three-seater cafe table for hospitality and
home settings, rounding off his Flow coffee and dining tables; and a stunning
limited edition Easy Chair by Jon Goulder, available in Oak, Oak with fabric
upholstery, and Walnut with leather upholstery.