A revolutionary initiative for increasing safety on the nation's millions of miles of roadways has set the record for the highest number of individual funders to an Indiegogo crowdfunding campaign.

More than 35,000 people from 42 countries have helped an innovative couple from Idaho, Scott and Julie Brusaw surpass their Indiegogo crowdfunding goal of $1,000,000.

The Solar Roadways project aims to improve road safety using LED lighting to replace paint; prevent accidents through advance illuminated warning of animals or debris on the road; and provide an environment-friendly way to melt snow without salt and sand.

Notably, the previous record holder for the most Indiegogo contributors was the campaign by Matthew Inman (The Oatmeal) to create a museum for the original pioneer in electricity, Nikola Tesla (33,000 funders).

Launched in 2008 as the world's first crowdfunding platform, Indiegogo is dedicated to allowing anyone, anywhere to fund what matters to them. As the world's funding engine, Indiegogo democratises access to capital and helps innovators around the world improve society by turning their ideas into reality.