Leading global supplier of liquid and powder coatings, Axalta Coating Systems has re-launched its comprehensive partnership arm designed to mentor bodyshops in Australia and New Zealand to higher growth and success.

Axalta’s Business Services, staffed by a brand new team of specialists covering technology and application will help customers in the auto refinishing segment leverage Axalta’s technical and business expertise as well as its products.

Statistics from ACA Research show that about 5% of auto refinishing businesses fail every year in Australia and New Zealand.

Axalta’s Strategic Services Manager Mr Ken Catford-Potter explains that the new Business Services wing will partner with bodyshops on implementing processes and systems in both the workshop and the office, to help them improve productivity and profitability in their business.

Axalta’s Business Services provides education, tools, consulting, performance groups, and repair network referrals and recommendations.

According to Mr Catford-Potter, auto refinishing businesses can benefit immensely from the performance services program through training and courses on best practice procedures to industry networking opportunities and access to tools that can help improve the way a business is managed and marketed.

Axalta’s Business Services program covers the topics that are central to running a bodyshop including strategies to increase net profit, expanding employee education or helping with more diverse challenges such as an insurance audit processes.

The five distinct areas of Business Services cover key aspects of Axalta’s client requirements.


Axalta’s integrated, solid management practices and industry-specific best practices have been used to develop a series of courses that increase the asset value of a business.


Designed to help improve the way bodyshops market and manage their businesses, these tools are technology based and delivered via web or a local application.


Axalta helps implement process improvements for businesses through a large team of performance consultants, executive facilitators and distribution performance specialists.

Performance Groups

Meetings are organised to expose owners and key managers to the latest industry trends and techniques.

Repair network

Axalta successfully markets its network of valued bodyshop customers to insurers, fleet managers, manufacturers, vehicle owners and other repair sources.