Leading global supplier of liquid and powder coatings, Axalta Coating
Systems has re-launched its comprehensive partnership arm designed to mentor
bodyshops in Australia and New Zealand to higher growth and success.
Axalta’s Business Services, staffed by a brand new team of specialists
covering technology and application will help customers in the auto refinishing
segment leverage Axalta’s technical and business expertise as well as its
Statistics from ACA Research show that about 5% of auto refinishing
businesses fail every year in Australia and New Zealand.
Axalta’s Strategic Services Manager Mr Ken Catford-Potter explains that
the new Business Services wing will partner with bodyshops on implementing
processes and systems in both the workshop and the office, to help them improve
productivity and profitability in their business.
Axalta’s Business Services provides education, tools, consulting,
performance groups, and repair network referrals and recommendations.
According to Mr Catford-Potter, auto refinishing businesses can benefit
immensely from the performance services program through training and courses on
best practice procedures to industry networking opportunities and access to
tools that can help improve the way a business is managed and marketed.
Axalta’s Business Services program covers the topics that are central to
running a bodyshop including strategies to increase net profit, expanding
employee education or helping with more diverse challenges such as an insurance
The five distinct areas of Business Services cover key aspects of
Axalta’s client requirements.
Axalta’s integrated, solid management practices and industry-specific
best practices have been used to develop a series of courses that increase the
asset value of a business.
Designed to help improve the way bodyshops market and manage their
businesses, these tools are technology based and delivered via web or a local
Axalta helps implement process improvements for businesses through a
large team of performance consultants, executive facilitators and distribution
Meetings are organised to expose owners and key managers to the latest
industry trends and techniques.
Axalta successfully markets its network of valued bodyshop customers to
insurers, fleet managers, manufacturers, vehicle owners and other repair