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    ‘Healthy Happy Kids’ to be theme of Electrolux’s Design Lab 2015 competition

    Electrolux Design Lab

    The 2015 edition of the Electrolux Design Lab competition will seek innovative ideas from young and talented designers on the theme ‘Healthy Happy Kids’. This year’s design competition also offers an additional incentive for young designers to participate with the cash prize being doubled for the winners.

    Electrolux’s Design Lab is a global design competition that annually receives more than 1,700 submissions from over 60 countries. Now in its 13th year, the competition searches for innovative and creative designs, offering all stakeholders and participants a look into the future of home appliances.

    According to Lars Erikson, Senior Vice President of Design at Electrolux and Head of the Design Lab Jury, the competition also gives the company an opportunity to connect and collaborate with young, talented designers from around the world who want to make a difference.

    This year’s theme of ‘Healthy Happy Kids’ positions children at the heart of the competition. He explained that Electrolux was looking for new solutions and bold ideas that would help improve the everyday lives of families with kids.

    ^2014 Winner Future Hunter-Gatherer by Pan Wang of the United Kingdom is a virtual grocery shopping experience inspired by nature.

    Prize doubled in 2015

    The cash prize has been doubled this year with the first prize winner receiving 10,000 Euros and a six-month paid internship at an Electrolux global design centre. Half of the winners in previous years have continued to work for Electrolux after the internship period.

    The competition also offers a second prize of 6,000 Euros and third prize of 4,000 Euros as well as a People’s Choice Award of 2,000 Euros to the concept that collects the most online votes.

    Online competition

    Design Lab seeks ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification. The participants are required to submit a description of an idea, a visual sketch illustrating the idea, and a description of the consumer benefits of their idea.

    The competition opens for entries on March 4, 2015, and the submission deadline is April 8, 2015. The winner of the competition will be chosen by a jury of world-renowned professionals at the end of 2015. More about the competition and brief can be found on the Design Lab website at www.electroluxdesignlab.com.

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