Terada Design Architects and digital production company Qosmo have created an intelligent building façade that can speak to your mobile phone in Tokyo.
The commercial tower is covered with QR codes, matrix codes that can be decoded at high speed. Passers-by can use their mobile phone to photograph the building façade and receive the latest information about the shops inside.
There is also an iPhone application that allows people to see comments left by users, browse shop information and download coupons. Using GPS, the application also tags tweets made by the building’s inhabitants via Twitter and makes them available to the user.
Qosmos CEO, Nao Tokui, said: “Being a commercial building, signs or billboards are typically attached to its facade, which we feel undermines the structures’ identity. As a solution we thought to use a QR Code (two-dimensional bar code) as the facade itself.”
“Our proposed vision of the future is one where the facade of the building disappears, showing those inside who want to be seen … Our goal is to provide an incentive to visit the space and a virtual connection to space without necessarily being present,” Tokui said.
N Building from Alexander Reeder on Vimeo.