The evolution of pop-up stores and temporary event spaces in Australia has seen Dulux add another category to the 2015 Dulux Colour Awards, "Installations and Events".
Dulux says the new category is a response to the individual nature of installations and that the creative process applied to their development deserves recognition alongside the more traditional categories.
“The evolution of pop-up stores and temporary event spaces has seen an increased opportunity to use seasonal and on trend colours in a confident and inspiring format,” Dulux says in a statement.
“Due to the transitory nature of these spaces, we see design professionals being more daring and experimental with colour and design.”
Designer and director of 6 Hats and UNO and member of the 2014 Dulux Colour Awards judging panel, Daniel Dalla Riva, says the new category will shine the spotlight on exciting, experimental projects.
“Installations and events is a space where architects and designers feel they can break the shackles and have fun with colour or even create controversy,” he says.
“I liken it to the saying 'here for a good time, not a long time' as the temporary nature of these environments feeds the confidence of curators, event organisers, designers and in-turn their clients to realise ideas that are on the fringe or outside the safety zone.”
The Quays project by McBride Charles Ryan, won the Multi Residential Interior and Exterior categories at the 2014 Dulux Colour Awards, and also took home the program’s highest honour, the Grand Prix. Images: Diana Snape.
The inclusion of this new category brings the total list to ten from which one category winner will go on to be named the overall winner, taking out the Grand Prix title.
The categories are:
Commercial Interior – Office Fitout & Retail (new category in 2015)
Commercial Interior – Public Spaces & Hospitality (new category in 2015)
Installations and Events (new category in 2015)
Single Residential Interior
Single Residential Exterior
Multi Residential Interior
Multi Residential Exterior
International (new category in 2015)
The judging panel will include a mix of architects, designers and artists including: Andrea Wilson – Senior Associate at ARM Architecture; Hannah Tribe – Principal and Founding Director of Tribe Architects; David Bromley – contemporary artist; Sian MacPherson – interior designer and editor of EST magazine and Simon James – contemporary furniture designer from New Zealand.