Melbourne developer BPM Construction and Development Group (BPM) has announced plans to turn the soil on its two maiden projects in Brisbane’s West End, amassing $45 million.

Known for creating contemporary boutique developments in Melbourne, BPM will deliver up to 90 bespoke 1 and 2 bedroom apartments as it introduces Onxy and Escent to Brisbane’s West End.

BPM is set to build up the Bank and Buchanan Street sites whilst remaining true to the area’s Eastern European heritage says BPM Construction and Development Group CEO, Jonathan Hallinan.

“Identifying with the personality of the West End, BPM’s dual sites will compliment the diversity and growth of the area with the introduction of our new boutique developments – Onyx and Escent,” he said.

With the area’s unpretentious and stylish vibe, and its dedication to creating a chic culture, we have identified the West End as the perfect community for BPM to join in our first foray outside of Melbourne”, Hallinan added.

“Our research confirms that buyers are no longer opting for traditional high-rise apartments which come with expensive body corporate fees, but for boutique buildings with a true design aesthetic,” said Hallinan.

“Delivering bespoke, design-led developments is our niche in Melbourne – a reputation which proceeds us beyond our existing clientele – so we’re excited to be offering this to those interested in investing in Brisbane’s West End.”

With development set for mid-2014 across both sites, purchasers will have a choice of 30 apartments in Onyx and 56 in Escent.